Sentiment Pulse: Late-August Mood Swings Test Korea’s Market Nerves
- 오리 오리
- Sep 7
- 4 min read
1) Introduction — Reading the Tape of Market Mood
In late August 2025, Korea’s market navigated a clash of forces: a firmer dollar, pockets of tech uncertainty, and bursts of domestic optimism. Using our News Sentiment Index (headline tokens weighted −20 to +20), we track how mood co-moves with the KOSPI, VIX, and USD/KRW.
Sample window: 2025-08-22 ~ 2025-09-05 Quick stats (this window): average sentiment 0.93, peak 1.48 (Sep 2); mean VIX 15.23, mean USD/KRW ₩1,389.7. Sentiment vs. KOSPI Return correlation in this short window: −0.27 (co-moves aren’t mechanically bullish every day).



Chart Commentary
① Daily News Sentiment (Late Aug – Early Sep 2025)
Pattern: Sentiment steadily positive, with small fluctuations (0.66–0.84) before spiking to 1.48 on Sep 2.
Interpretation: Optimism built up toward early September, but the extreme spike coincided with heightened volatility—suggesting that “good news” also raised market caution.
② VIX Close
Pattern: VIX rose from ~14.2 on Aug 22 to 17.2 on Sep 2, then eased back to ~15.2 by Sep 5.
Interpretation: This “volatility hump” shows that while headlines became more positive, global risk hedging increased—likely tied to tariff and Fed-policy uncertainty.
Key Insight: The Sep 2 divergence (Sentiment ↑, VIX ↑) highlights how domestic news optimism can coexist with global risk aversion.
③ USD/KRW
Pattern: The won weakened through the period, peaking at ₩1,394.6 per USD (Sep 2), then retraced slightly.
Interpretation: Even as sentiment turned sharply positive, FX pressure stayed on the downside—showing that dollar strength overrode local optimism.
④ Sentiment vs. KOSPI Return (Scatter)
Pattern: Weak, slightly negative correlation (r ≈ –0.27).
Interpretation: Daily sentiment does not mechanically drive same-day returns. Positive headlines sometimes align with rallies (Aug 25–26), but at other times they do not (Sep 2).
Key Insight: Sentiment is more of a thermometer than a compass—useful for confirmation, less so for forecasting.
3. What Drove These Mood Swings?
3.1 U.S. Tariffs, Export Slowdown & Semiconductor Resilience
August Exports Miss Forecasts: South Korea’s total exports in August rose just 1.3% YoY, short of the 3.0% expected, marking a slowdown from July’s 5.8% jump Reuters+1.
U.S. Tariff Impact: Shipments to the U.S. dropped by 12%, the sharpest since May 2020, highlighting the weight of tariff pressures Reuters.
Semiconductor Growth Still Strong: Despite this drag, chip exports soared 27.1% YoY, indicating continued strength in this sector Metal.com.
Interpretation: Sentiment reflected the push–pull between broad trade concerns and tech-sector resilience—bullish semiconductor headlines were offset by weaker export data, leading to mood swings rather than steady optimism.
3.2 Geopolitical Jet Stream & Market Volatility
Policy Shocks on Chipmakers: On Sep 1st, U.S. policy changes revoked exemptions allowing Samsung and SK Hynix to access U.S. chipmaking equipment for their Chinese facilities—triggering share drops of 2.3% and 4.4%, respectively Reuters.
Reference Data Point: This kind of geopolitical shock corresponds to the spike in sentiment (~+1.48) paired with a simultaneous VIX jump, reflecting how news can fuel both optimism and hedging behavior.
3.3 Government's AI Push & Policy Backdrop
AI as Growth Anchor: On Aug 22, the South Korean government committed to a ₩100 trillion public-private fund geared toward 30 AI and innovation projects including semiconductors, robotics, and smart manufacturing—part of a broader drive to lift growth targets amid sluggish forecasts Reuters.
Macro Reassurance amid Export Drag: This bold policy counterweight helped buoy sentiment, framing tech and AI as a hedge against weakening external demand—temperament stabilized until new shocks arrived.

4. Forecast: Riding the Mood Wave into Early September
4.1 KOSPI Outlook
Scenario A — Bullish follow-through
Trigger: Daily sentiment ≥ +1.2 on 2+ days and VIX ≤ 15.0.
Read-through: Foreign/institutional bid persists, breadth improves beyond semis.
Target range: 3,200–3,230, with leadership from semiconductors, EV-battery supply chain, and export cyclicals.
Fail signal: Sentiment falls back below +0.8 immediately after a +1.2 print.
Scenario B — Caution / Range trade
Trigger: Sentiment drifts to +0.3 ~ +0.8, VIX 15.5–16.8, and USD/KRW ≥ 1,392.
Read-through: Rally attempts fade; market chops around moving averages.
Support to watch: ~3,170 (recent congestion). A decisive break would open 3,140–3,150.
Scenario C — Risk-off break
Trigger: Headline shock pushes VIX > 17.0 or sentiment ≤ +0.2; USD/KRW > 1,395.
Read-through: Hedging demand spikes; mega-caps hold better than mid/small caps.
Risk zone: 3,150 first, then 3,120s if selling accelerates.
4.2 VIX Projection
Baseline: If macro data are in-line, VIX drifts 14.8–15.5 as hedges decay.
Upside risk: Sticky-inflation or policy headlines → quick pop back above 17.0 (we already saw ~17 on Sep 2 alongside a sentiment spike).
Downside tail: A clean macro print plus benign geopolitics could pull VIX toward 14.5.
4.3 USD/KRW Path
Near-term bias: With the dollar firm, 1,386–1,394 band holds.
Won-strength scenario: Risk-on + solid data → 1,380–1,385.
Upside risk: Hawkish surprises or trade tension → > 1,395; sustained prints there typically cap KOSPI rallies even when sentiment is positive.
5. Tactical Playbook
Leverage / Beta Plays
If sentiment ≥ +1.2 and VIX ≤ 15, consider KODEX 200 Leverage / KOSEF-style beta for short swings toward 3,200–3,230.
Use tight time stops—fade if sentiment slips back under +0.8.
Volatility Management
When VIX compresses < 15, put spreads on KOSPI futures can be cost-effective downside insurance.
If VIX spikes > 17 on news, fade panic with short-dated call spreads once sentiment stabilizes back above +0.6.
FX Hedging
For USD exposure, collar around ₩1,380–1,395.
Importers: buy calls (won puts) on dips to 1,380. Exporters: sell calls or use forwards near 1,395 to lock margins.
Sector Tilts
Overweight: Semiconductors, 2nd-gen batteries, displays—groups that led when sentiment prints ≥ +1.0.
Neutral/underweight on spikes: Domestic cyclicals most sensitive to USD/KRW > 1,392.
Risk Controls
Size positions to a VIX-based budget (vol targeting); halve gross if VIX > 16.8.
Respect the 3,170 line on the index; below it, reduce beta until sentiment reclaims +1.0.


Comments